Referral Networking and Collaborative Marketing
At Zion Educational Systems we agree that your Internet presence WILL BE the lifeline to your therapeutic school, program, or service. Today, more than ever, behavioral health businesses are finding new clients through Internet referral systems, something that most practitioners of this industry have never done before. Behavioral Health businesses with a strong and localized Internet presence are thriving. But you will always need "referral networking" as your bread and butter marketing campaign. Meaning, as you are overflowing with prospective clients, more than you can possibly serve, you will have currency more valuable than gold.
Social Media & Internet Marketing Strategies That Create New Clients
The real question is… "How many potential clients will contact you that need services beyond what you can provide? Too old, too young, too severe, too acute? If you have an overflow of prospective clients how many of them do you suppose will be contacting you that need therapeutic services more suited for another provider (other than you)? By referring excess/overflow prospective clients to other behavioral health service providers you garner positive leverage, hopefully leading to "cross referrals" and "return referrals". Out of appreciation for your referrals, your collaborative partners will in turn refer to you (when the match is perfect).
Referrals from other behavioral health professionals and agencies who "know who you are, what we do, and appreciate your specialties are the very best referrals. Thus, Zion Educational Systems has created a system where you can track and trace your referrals as they go to your collaborating partners. As you have verifiable evidence of your ongoing support to their enterprise you will be able to keep good record of how they have benefited from you. Through automated monthly reports those businesses that are receiving your referrals will know exactly how valuable your "partnership" is to their organization.
"…Zion Educational Systems, creating a network of professional behavioral health service providers working together to best serves the client. Quick and effective management of referrals is at hand! With a sense of urgency and professionalism you can refer excess or overflow prospective clients to other behavioral health enterprises with efficiency and ease. ZES provides a collaborative referral network management system that manages your referrals in a way that turns excess or un-servable leads into currency that can be leveraged…"

